Money – we all want it and want to spend as little of it as possible. We intrinsically know that we can save a substantial amount of money if we do the work ourselves. We do it when we are renovating our homes, or performing basic auto repairs, or selling our homes privately. This desire to save money and tackle projects yourself has spawned the whole Do-It-Yourself industry. Why should building a website be any different?
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The complexity of your website depends on what you want the website to do for you. There are many configurations that you can consider, but we’ll look at four different types here. The one you choose needs to suit your budget, your type of business and your online goals.
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Attaining high rankings on various search engines is the holy grail of search engine optimization. The top ranked listing will get about 40% of all clicks while the second place ranking will get only 20%. In essence, if you don’t place well on search engines then you really don’t exist to potential new visitors that are looking for you.
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This is the second of three articles that looks at strategies to promote your website. Last time we described ways to enhance direct traffic to your website. This time we’ll discuss referral sites.
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Having a website go “live” on the internet is an exciting moment. The fact that your message is out there for anyone and everyone to see brings along with it endless possibilities for achieving your objectives. However, it is not enough to just send your website out onto the world wide web and expect it to perform miracles, you’re only part way to making it an effective marketing and communication tool.
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Your website is your virtual storefront to the world. As such, you will want visitors to have a good experience so that they will come in and buy your products, or call you for your service. Whether you are building your own website or having someone else do it for you, here are three key components that will need your attention when you are planning the site.
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