This is the second of three articles that looks at strategies to promote your website. Last time we described ways to enhance direct traffic to your website. This time we’ll discuss referral sites.

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Having a website go “live” on the internet is an exciting moment. The fact that your message is out there for anyone and everyone  to see brings along with it endless possibilities for achieving your objectives. However, it is not enough to just send your website out onto the world wide web and expect it to perform miracles, you’re only part way to making it an effective marketing and communication tool.

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Your  website is your virtual storefront to the world. As such, you will want visitors to have a good experience so that they will come in and buy your products, or call you for your service. Whether you are building your own website or having someone else do it for you, here are three key components that will need your attention when you are planning the site.

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